Masai

CARE GUIDE


Use liquid detergent instead of powder. The tiny grains of powder create friction that can damage your clothes’ fibers, thereby reducing the lifespan of your garment. Also, when washing denim and darker clothes, the grains can leave traces of white.

Always wash a full load. This will lessen the friction between the textiles, and it’s an environmentally friendly thing to do, too.

Wash at low temperatures and set your machine to wash on the shortest possible cycle. Not only will your electricity bill and the environment benefit, but your clothes will also last longer.

Dry cleaning is sometimes necessary, but not as often as you may think. Many modern washing machines now have delicate care settings, such as steaming, which might be enough for your needs.

Instead of washing your pieces often, try a combination of gentle spot cleaning and good airing. A night out on a drying line can remove all evidence of your night out at no cost to you or the environment.

Masai

CARE GUIDE


Use liquid detergent instead of powder. The tiny grains of powder create friction that can damage your clothes’ fibers, thereby reducing the lifespan of your garment. Also, when washing denim and darker clothes, the grains can leave traces of white.

Always wash a full load. This will lessen the friction between the textiles, and it’s an environmentally friendly thing to do, too.

Wash at low temperatures and set your machine to wash on the shortest possible cycle. Not only will your electricity bill and the environment benefit, but your clothes will also last longer.

Dry cleaning is sometimes necessary, but not as often as you may think. Many modern washing machines now have delicate care settings, such as steaming, which might be enough for your needs.

Instead of washing your pieces often, try a combination of gentle spot cleaning and good airing. A night out on a drying line can remove all evidence of your night out at no cost to you or the environment.

Masai

CARE GUIDE


Use liquid detergent instead of powder. The tiny grains of powder create friction that can damage your clothes’ fibers, thereby reducing the lifespan of your garment. Also, when washing denim and darker clothes, the grains can leave traces of white.

Always wash a full load. This will lessen the friction between the textiles, and it’s an environmentally friendly thing to do, too.

Wash at low temperatures and set your machine to wash on the shortest possible cycle. Not only will your electricity bill and the environment benefit, but your clothes will also last longer.

Dry cleaning is sometimes necessary, but not as often as you may think. Many modern washing machines now have delicate care settings, such as steaming, which might be enough for your needs.

Instead of washing your pieces often, try a combination of gentle spot cleaning and good airing. A night out on a drying line can remove all evidence of your night out at no cost to you or the environment.

LINEN

For centuries, linen has been spun from the flax plant's fibers and kept beautiful long before detergents and modern washing appliances. Unlike cotton, linen only gets softer with each wash and wear. Dry cleaning is not necessary, and linen should only be washed at low temperatures. Tumble drying is not recommended. Linen can be ironed, but at Masai, we actually prefer not to, as the fabric's natural creases only add to its charm.

LINEN

For centuries, linen has been spun from the flax plant's fibers and kept beautiful long before detergents and modern washing appliances. Unlike cotton, linen only gets softer with each wash and wear. Dry cleaning is not necessary, and linen should only be washed at low temperatures. Tumble drying is not recommended. Linen can be ironed, but at Masai, we actually prefer not to, as the fabric's natural creases only add to its charm.

COTTON

Cotton is easy to care for. To wash cotton garments in your washing machine, set it on the delicate cycle with cold water 20-30° C (68-86° F). Hot water, 40° C (104° F) and over, shrinks cotton. Avoid mixing colors, especially black, blue, and indigo, to make your lighter-colored garments keep their colors steadfast even longer.

VISCOSE

Viscose forms part of the backbone of Masai, and we have worked with the material from the beginning. As viscose is made from wood fibers, it is especially delicate and also a bit fragile when wet. Always go for a full load when washing viscose so that the actual washing process is not too harsh on the fibers, and use a laundry bag for extra gentle care. Use a delicate wash setting on your machine and never tumble dry. Hang the garments on a hanger to dry and iron them carefully back into shape after drying.

WOOL

Wool is a delicate material. The fibers are soft, and they can easily break if washed too intensively. In many cases, woolen garments do not need frequent washing; they can often be aired instead. Use Cedarwood balls when storing wool to keep unwanted attention from moths away, thereby making your pieces last longer. Wash your woolen garments by hand in lukewarm water, or use the wool cycle on your machine to ensure an extra gentle cycle suitable for wool. Dry flat on a towel after patting into shape; tumble drying is not recommended. Use a wool comb to comb away lint.

OUTERWEAR

At Masai, we design outerwear to last for seasons. If your woolen coat seems a bit dull after staying in your closet over the summer months, use a steamer to gently remind it of its structure. A visit to the dry cleaners might also be a good idea, but try airing, steaming, and spot cleaning first.

Down jackets and parkas can often benefit from a soft outerwear cycle in your washing machine, but only at very low temperatures. Never use fabric softener, and only use a minimal amount of mild soap. Make sure to be patient when tumble drying. Down jackets must always be tumble dried at a low temperature, even if it might take several cycles to dry your coat. Throw in a tennis ball with the final cycle to make sure the down does not gather in clusters inside your outerwear

COTTON

Cotton is easy to care for. To wash cotton garments in your washing machine, set it on the delicate cycle with cold water 20-30° C (68-86° F). Hot water, 40° C (104° F) and over, shrinks cotton. Avoid mixing colors, especially black, blue, and indigo, to make your lighter-colored garments keep their colors steadfast even longer.

VISCOSE

Viscose forms part of the backbone of Masai, and we have worked with the material from the beginning. As viscose is made from wood fibers, it is especially delicate and also a bit fragile when wet. Always go for a full load when washing viscose so that the actual washing process is not too harsh on the fibers, and use a laundry bag for extra gentle care. Use a delicate wash setting on your machine and never tumble dry. Hang the garments on a hanger to dry and iron them carefully back into shape after drying.

WOOL

Wool is a delicate material. The fibers are soft, and they can easily break if washed too intensively. In many cases, woolen garments do not need frequent washing; they can often be aired instead. Use Cedarwood balls when storing wool to keep unwanted attention from moths away, thereby making your pieces last longer. Wash your woolen garments by hand in lukewarm water, or use the wool cycle on your machine to ensure an extra gentle cycle suitable for wool. Dry flat on a towel after patting into shape; tumble drying is not recommended. Use a wool comb to comb away lint.

OUTERWEAR

At Masai, we design outerwear to last for seasons. If your woolen coat seems a bit dull after staying in your closet over the summer months, use a steamer to gently remind it of its structure. A visit to the dry cleaners might also be a good idea, but try airing, steaming, and spot cleaning first.

Down jackets and parkas can often benefit from a soft outerwear cycle in your washing machine, but only at very low temperatures. Never use fabric softener, and only use a minimal amount of mild soap. Make sure to be patient when tumble drying. Down jackets must always be tumble dried at a low temperature, even if it might take several cycles to dry your coat. Throw in a tennis ball with the final cycle to make sure the down does not gather in clusters inside your outerwear