Toula Investments LLC and Masai (collectively, “Masai”, "we," "us," or "our"), recognize that your privacy is important to you. We collect information about you through our websites in order to manage your shopping experience with us and to communicate with you about our products, services, contests, and promotions. This policy explains what personal information we collect about you and why; how we will use, share, and protect this information once it is collected; and the choices you can make about our collection and use of your personal information. We encourage you to review this policy to make sure you understand how any personal information you provide to us online will be treated.
We may change this policy from time to time. When we do, we will let you know by posting the changed policy on this page. You can tell if the policy has recently changed by checking the Effective Date that appears above. In some cases, however, if we make any significant changes, we may contact you directly about changes to this policy, such as by sending you an e-mail.
What Information Do We Collect?
We collect two general types of information from website users: (1) non-personal information concerning the use of our websites and (2) personal information that identifies or can be used to identify or contact an individual. Sometimes, we may link Non-Personal Information with Personal Information, in which case it becomes Personal Information.
As is the case with many websites, our servers automatically collect your browser type and IP address when you visit one of our websites. We may also capture certain clickstream data, which includes, for example, the referring page that linked you to any of our websites, the pages you visit on our Web site, the next Web site you visit when you leave our website, and any search terms you have entered on our Web site or a referral site.
We may research the demographics, interests, and behavior of our customers based on the information provided to us during the course of purchase from our server log files, from cookies and surveys. Our research may be compiled and analyzed on an aggregate basis. We may share this aggregate data with business partners, but only in the aggregate, without any of your personally identifiable information.
Any or all of the above-described activities with respect to Non-Personal Information may be performed on our behalf by our service providers.
If upon visiting our website, your use is limited to browsing our informational content, we will not require that you provide us with any personally identifiable information. However, we may request personal information from you at other times. For example, if you purchase a product through our Web Site, we may ask that you provide certain personal information, including your name, credit card number, expiration date, e-mail address, mailing address and telephone number. If you choose to participate in a customer survey conducted by us or by one of our business partners, we may ask for your name, e-mail address and other information as may be required by the particular survey. If you report a problem or submit a customer review, we will ask that you provide your name, e-mail address, membership number, address, phone number and fax number. Should you contact us for any reason other than to report a problem and/or submit a review, we may also keep a record and/or copy of your correspondence with us.
How Do We Use Your Information?
We and our trusted partners acting on our behalf may use the information (including Personal and Non-Personal Information) we collect from and about you to:
- Process and fulfill your orders, including to send you confirmation and shipment status e-mails;
- Communicate with you and to send you information by e-mail, postal mail, telephone, text message, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with promotional communications;
- Administer and fulfill our contests and other promotions;
- Help us learn more about your shopping preferences and how we can improve our marketing efforts or your shopping experience with us;
- Help us address problems with and develop our site design, products, and services;
- Conduct research and analysis;
- Protect the security or integrity of our websites and our business;
- Respond to customer service inquiries, questions, and concerns;
- Remarket; and
- Provide location-based services, such as suggesting the location of a nearby physical store.
You always have the choice not to receive marketing information or calls. To learn how to opt out, please see the “Opt-Out” section below.
We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners for the purpose of enabling and operating our text messaging program.
You have the right to tell us not to send certain communications to you. For example, you may tell us not to send you our promotional e-mails by clicking on the appropriate link included with any such e-mail you receive from us or by contacting our customer service representatives using the information provided in the Contact Us section, below. Please note, however, that it may take up to 10 days to process your e-mail request and 6-8 weeks to process your postal mail request, during which period you may continue to receive promotional communications from us. Moreover, even if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions, and communications with us.
If you change your mind, you can start receiving promotional communications from us again by logging into your online account and changing your preferences, by signing up when you visit our websites or our stores, when you enter a sweepstakes or contest, or by contacting customer service.
Sharing With Third Parties
We may share your information (including Personal Information and Non-Personal Information) with third parties for a variety of reasons. For example, we share your personal information with trusted third parties who manage our customer information and perform services on our behalf, such as fulfilling promotions, sending communications to our customers, processing credit card transactions, and conducting surveys. These companies are authorized to use your information only as necessary to provide these services. In addition, we may share your information:
- With our parent company, our affiliates, and among our brands
- With third parties in whose products or services, we think you may have an interest
- As required by law and when we believe in good faith that disclosure is necessary to protect our rights or those of third parties, protect your safety or the safety of others, investigate fraud, or comply with a court order or other legal process
- In connection with a corporate change including a merger, acquisition, or sale of assets
- In connection with co-branded or co-sponsored products, services, contests, or promotions when we team up with others to offer or provide these things to our customers
In addition, we may share aggregate Web site usage information that does not identify individual users with third parties for any reason, including, for example, marketing or analytical purposes.
We may use third-party advertising companies to serve ads when you visit our websites. These companies may use information about your visits to this and other websites in order to provide advertisements that are customized to your interests and preferences. These advertisements may appear on this website and other websites.
While we strive to protect the security and integrity of the information provided to us, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that information, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers.
In the unlikely event that we believe that the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we will endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail. Unless you provide us with another method to notify you in this situation, you consent to our use of e-mail as a means of such notification.
Third-Party "Linked-To" Websites
Our websites may contain links, banners, widgets or advertisements that lead to other websites. We are not responsible for these other sites, and so their posted privacy policies will govern the collection and use of your information on them. We encourage you to read the privacy statements of the websites you visit after leaving any of our websites to learn about how your information is treated.
Consent to Processing
By registering on one of our websites, you consent to the transmission of your information to, and its collection and processing in, the United States, and any other jurisdiction, in accordance with this policy.
Your Access Rights
You may be able to access, view, delete and change your preferences, profile, and other information by visiting a "My Account" area (or similar area, if any) on our websites. You may also inform us of changes or deletions by sending an e-mail to customerservice@
Local shared objects, also known as Flash cookies, may also be stored on your hard drive using a media player installed on your computer or device. Flash cookies operate a lot like other cookies, but cannot be managed in the same way as non-Flash cookies.
We may use location-based services to provide you with information through your wireline or mobile connection to our website. If we do so and you have not disabled the location-enabled feature on your device, we may collect geo-location information from your device, and we may share that information as described above. This location information is collected in a form that does not contain your contact information and may be used to provide and improve location-based products and services. Your device may offer privacy and security settings that allow you to manage how your device and browser share location information with others, as well as how your browser handles cookies and related technologies. Please refer to instructions provided by your wireline or mobile service provider or the manufacturer of your device to learn how to adjust your settings.
Fair Information Practices
We aim to comply with the Fair Information Practice guidelines, including a commitment to notify affected users by email within 7 days of any data breach.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users https://support.google.com/adwordspolicy/answer/1316548?hl=en.
In our online advertising endeavors, we may use Google Analytics, Google AdWords Conversion tracker, other Google services, Facebook, and other third-party sites, which place cookies on a browser. This cookie placement helps us increase the website’s general effectiveness for visitors. Cookies are set and read by Google, Facebook, and other third-party sites. You can opt out of Google tracking at any time by visiting the Google Ad Settings page. You can opt out of Facebook tracking at any time by visiting https://www.facebook.com/ads/website_custom_audiences.
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website. Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative opt-out page or permanently using the Google Analytics Opt-Out Browser add-on.
The Children Online Privacy Protection Act
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces COPPA, which spells out what operators of websites and online services must do to protect children's privacy and safety online. We do not specifically market to children under 13 and children under 13 should not use this site.
The CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to: send information, respond to inquiries, and/or other requests or questions; process orders and to send information and updates pertaining to orders; and market to our mailing list or continue to send emails to our clients after the original transaction has occurred. In compliance with CAN-SPAM we do not use false or misleading subjects or email addresses. Furthermore, we: identify the message as an advertisement in some reasonable way; include the physical address of our business or site headquarters; monitor third-party email marketing services for compliance, if one is used; honor opt-out/unsubscribe requests quickly; and allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at customerservice@
Your California Privacy Rights
California law permits our customers who are California residents to request certain information about our disclosure of Personal Information to third parties for these third parties’ direct marketing purposes. To make such a request, please send an e-mail to customerservice@
The General Data Protection Regulation (GDPR)
Do Not Track Signals
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
We welcome your questions and comments about privacy. Please feel free to contact us by sending an e-mail to customerservice@