July 7, 2023

Who Is Masai? Explore the Story Behind Our Brand

Like many brands, Masai Copenhagen was born of a dream. Masai was founded by two siblings from Copenhagen who wished there was a brand that uplifted women, celebrated diversity, and crafted clothes that were as consciously-made as they were beautiful....
Who Is Masai? Explore the Story Behind Our Brand

Who Is Masai? Explore the Story Behind Our Brand

Like many brands, Masai Copenhagen was born of a dream. Masai was founded by two siblings from Copenhagen who wished there was a brand that uplifted women, celebrated diversity, and crafted clothes that were as consciously-made as they were beautiful. They decided to make this dream a reality, and in 1992, Masai Copenhagen was born.

Since then, Masai has been creating thoughtful, timeless collections with artistic influences, featuring flattering shapes intentionally designed for movement and effortless comfort. We cherish our Danish heritage and ground our brand philosophy in our Danishness from the way we design, to our view on life and the world around us. Our favorite part of what we do, however, is seeing how you create your own stories with our pieces.

Embracing Our Danish Heritage

If you have never been to Denmark, first of all, book that plane ticket! When you make that journey, what you will find is warm, welcoming people, lush countrysides and forests, vivid cities, delicious cuisines, and rich cultural history. The thread that connects all of these pillars of Danish culture is a love of simplicity. We value simplicity as it helps us to live with ease and grace and focus on that which brings us joy in life. Whether it’s spending time with family, getting out in nature, or celebrating by saying “skål,” it truly is the little things in life that matter most.

We channel this appreciation for the little things into attention to detail and thoughtful design. Our goal is to create artful pieces of clothing that you look forward to wearing in your daily life. You shouldn’t have to wait for a special occasion to dress well and dressing well shouldn’t have to feel unattainable. Comfort, fluidity, and effortless elegance are all at the base of our brand as a reflection of our Danish culture.

Inspired by Women, Made for You

For too long women have been conditioned to believe that fitting into a certain dress size was an achievement. This kind of thinking breeds unrealistic standards and certainly does not embrace inclusivity. At Masai Copenhagen, we want to change all that. We believe that clothes should be made to fit us, rather than making our bodies fit certain clothes. Bodies are pieces of art too, and they should be celebrated as such. You wouldn’t hang a Monet on a wall that is too small for the frame and say “oh well, let’s cut the painting down to fit!” This is the approach we take to creating our collections. You are the art, we simply provide beautifully flattering frames for you to choose from.

We are inspired by real women of all cultures, ages, body types, and lifestyles. Our hope is to celebrate extraordinary women by creating clothes that help you tell your own unique story. We approach fashion with open-mindedness and inclusivity because we know that everyone’s definition of beauty is different. After all, variety is what makes life beautiful! That’s why we create our pieces off a wide selection of patterns and shapes like a-shape, straight, or fitted. No matter what silhouette you prefer, we can help you discover the perfect fit for your body type and personal style. Whatever you choose, Masai will feel wonderful to wear.

We care not only about how our clothes look, but also how they feel. It is important to us to create pieces that you look forward to wearing. If you’re not sure where to start, we can help you find a perfect fit that is flattering for your unique body and personal style. Get started by taking a look at our shapes.

Rooted in Sustainability, Elevated by Grace

At Masai, sustainability is woven into everything we do. We put an emphasis on ethics because we are committed to thoughtfulness in all forms. From ensuring ethical production to investing in high-quality, eco-friendly materials, we consider the entire life-cycle of a garment. Masai has also established a partnership with Canopy, a world-renowned environmental organization. As a Canopy Partner, we are helping to support conscious paper and fabric production systems that avoid exploiting ancient and endangered forests to create our materials. We are committed to influencing our supply chains to protect the world’s remaining endangered forests and habitats.

In addition to these efforts, sustainability is intrinsically built into the heart of our brand by creating timeless garments that are made to last. Our goal is for you to enjoy your items for decades to come, preventing them from ending up in the landfill. Oftentimes, clothes are disposed of due to poor fit. We’ve all been there. We buy a shirt that we think will look great with that one specific pair of slacks in the back of the closet. Then you try them on together and it’s just not flattering. That’s why we focus on creating pieces that feel good, look great, and can be worn season after season.

We hope that you will see your Masai wardrobe as a work in progress – something you can add to, rather than something you need to scrap and completely change every season. This mindset is good for your wardrobe, your wallet, and the environment! What’s not to love?

Stories Connect Us All – We’d Love to Hear From You!

At Masai Copenhagen, we are thrilled that our community is growing and would love to hear your story too. So tell us, how did you discover us? Did our story of intentional, inclusive design resonate with you and your story? Join the conversation on our socials and tell us how you embody grace in your day-to-day life.

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